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The First's Collective

(yup, it’s possible and can feel totally doable)

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The First's 

A 12-month program to support 1st & 2nd generation immigrant women of color to build dreamy lives beyond generational limits.

Collective

You are your ancestors' wildest dreams come true

So why not live the life of your dreams?

THE FIRST'S COLLECTIVE

JOIN THE COLLECTIVE

Whether it was climbing the corporate ladder in your career



Or being the first to go to college and paving the way for your younger siblings and cousins



Or going above and beyond to provide for your partner, your kids and everyone else before yourself…



You are a change-maker.



But you want more.

You’re ready for more.

era of YOU



You’re craving the

So you’ve started the work of healing from your generational trauma and understanding how your upbringing has shaped you.

Now you’re ready to apply your healing to actually creating the joyful, dreamy life that you envision.


That means putting aside the “good girl” conditioning and people-pleasing and instead prioritizing your wants and needs.

But the gap between knowing you want to make a change and actually doing it can be difficult to cross.

That's where The First's Collective comes in.

Make decisions based on what YOU want, instead of what you think will make others happy.

Take up space in your own life and be unapologetically bolder.

Dream beyond what you were taught was “realistically possible” for you.

JOIN THE COLLECTIVE

In the course of 1 year, you will be able to:

EDITH

Now, I feel much more confident and in control of my life! I feel worthy, and that I am enough as I am.

"Before, I lacked confidence in myself, and was unclear on my vision. I felt alone. I felt lost. And as a daughter of an immigrant, I felt a lot of pressure to make my mom proud. But I didn’t feel proud of who I was.

Going on that DREAM trip

How does this show up in real life? Imagine…

The trip that you’ve been wanting to. You booked your ticket, took time off of work (guilt-free), and had life-changing experiences

Pivoting to that DREAM career path

One that lights you up, incorporates your passions, interests, and natural gifts.

Experiencing DREAM relationships

You developed friendships and partnerships where you can be totally yourself - sharing both the ups and the downs.

I know, I know - “dreaming” sounds fluffy and nice-to-have.

Especially for a generation of folks who have been taught to do what others tell them to, dreaming is you reclaiming your power.

Because when you dream, what you’re actually doing is:
  • Tapping into what you really want
  • Strengthening your intuition
  • Putting yourself first

BUT DREAMING IS ACTUALLY ONE OF THE MOST POWERFUL THINGS YOU CAN DO

We know this is possible because these are real-life scenarios that our clients have created.

Living your dream life may sound too good to be true. But only because we’ve been told it is.

GOT HER DREAM JOB

quit her job and started traveling the world

quit her JOB TO START HER DREAM ROLE

Showcased their work

made a career change and got her masters degree

finally allowed themselves to heal

Reached their true potential

JOIN THE COLLECTIVE

Be the First in your family to not have to delay your dreams. And finally put yourself first, each and every time.

In survival mode, our families had to put their dreams to the side.

Their sacrifices laid the foundation for a different kind of life for us.


And push the boundaries of “good enough” living.

Understand your generational trauma

Navigate healing

BECAUSE BEING THE FIRST TO DO LIFE DIFFERENTLY, YOU’RE ALSO THE FIRST TO…

But, let's be real - that's easier said than done.

There’s a ton of fear, familial expectations, and self-doubt involved.


We know because we’ve been through it too. 

JOIN THE COLLECTIVE

 The good news? 

Just because you are The First, doesn’t mean that you’re alone.



If you’re searching for a circle of people who know exactly what you’re going through, like...

Familial pressures



The 24/7 need to be "perfect" and "good"



& The crippling fear of failure and mistakes


Welcome Home.

If you’re searching for a circle of people who know exactly what you’re going through...

Welcome home.


JOIN THE COLLECTIVE

In this community, you will be seen, heard, and cheered on by other 1st/2nd gen folks who understand you in ways you never thought was possible.

… but you aren’t sure where to start or how to get there.

YOU WANT A DREAMY LIFE…

03.

But you’re scared of others’ judgments

YOU WANT TO MAKE YOUR OWN CHOICES...

02.

but your lack of self-trust and clarity keeps you paralyzed.

YOU WANT TO GET UNSTUCK AND OUT OF ‘I DON’T KNOW’ LAND…

01.

Is this for me?

YOU MIGHT BE WONDERING...

If you’re saying YES to any of these, this community is for you.

JOIN THE COLLECTIVE

Whether you’re a mom, a college student, a new post-grad, a busy professional, or simply a 1st or 2nd generation immigrant wanting to choose themselves, this community is for you.

The first's collective THE FIRST'S COLLECTIVE THE FIRST'S COLLECTIVE THE FIRST'S COLLECTIVE 
THE FIRST'S COLLECTIVE THE FIRST'S COLLECTIVE THE FIRST'S COLLECTIVE THE FIRST'S COLLECTIVE 

JOIN THE COLLECTIVE

RIA

"I can not believe how much my self-confidence and clarity on who I am has shifted in such a short amount of time. I am becoming the empowered, confident leader I've always wanted to be."

JANNEL

"Nicole opened my eyes up to a world of abundance, there is space for me and the world needs me for who I am."

I found the things that brought me joy, was able to define myself outside of my accomplishments, and found a job with supportive leadership and 2x the pay!

Here is what you'll get when you join us today!

VALUE: PRICELESS!

In our private Slack, connect with others, share resources, get accountability, and support in-between our sessions.

THE COLLECTIVE COMMUNITY

Be supported by other 1st & 2nd generation immigrants who understand you deeply and validate your experiences.

GROUP COACHING SESSIONS

Receive coaching and community care in our 90-minute group sessions, 2x a month.

VIRTUAL KICK-ITS & CO-WORKING SESSIONS

Taking action is scary, especially when doing it alone. In these sessions, take action together and connect with your fellow legacy-builders.

Private Community Slack Space

VALUE: $997

VALUE: $597

Get instant access to all of our pre-recorded lessons and any updates so that you can easily learn what you need, when you need it.

"ATE" MENTORSHIP HOURS

Learn from 1st/2nd gen experts and leaders in monthly mentorship sessions.

First's Collective Modules

VALUE: $997

VALUE: : $1,497

VALUE: $4,497

PLUS GET ACCESS TO EXCLUSIVE LIVE COURSES AND CHALLENGES DESIGNED AROUND YOUR GOALS


OVER THE PAST 6 YEARS, I’VE COACHED HUNDREDS OF FOLKS FROM OUR COMMUNITY. THE NUMBER ONE STRUGGLE I’VE WITNESSED IN EVERY SINGLE ONE OF MY CLIENTS IS: THEY’RE NOT LIVING THEIR DREAM LIFE.

They’re living lives full of expectations and “should’s”.

As the daughter of Filipino immigrants and the eldest grandchild, believe me - I know what it’s like to live in order to be a role model or strive to prove your value and worthiness to others.

I climbed the ladder in health insurance for over a decade just to reach the top rung and realize I was “successful” on paper but unhappy. When I gave myself permission to dream beyond what was realistic, I created a life that feels truly by my design. I went from feeling dread every day to traveling the world full-time and creating a career that gives me freedom and fulfillment.



YOUR COACH AND NEWEST HYPE WOMAN CYCLE-BREAKER.

Nicole Cruz

Meet 

I'm the OG coach for 1st and 2nd generation immigrants. 

Fam, our ancestors didn’t sacrifice all they did just so that we could keep surviving.

JOIN THE COLLECTIVE

 The best way to honor them is for us to live joyful, freeing, and yes - dreamy - lives.

There is 1 coaching call the first Tuesday of every month from 6-7:30pm ET / 3-4:30pm PT. The 2nd coaching call is TBD and will be based on the Collective’s majority availability.

The Ate mentorship hours vary based on the Ate's availability and will be scheduled at least 1 month in advance

When are the calls?

We're committed to your long-term and sustainable transformation. We're not about "quick fixes" and band-aid solutions. The work of unlearning generational lessons takes practice! And we want to make sure you are supported every step of the way.

Why is the Collective 12 months?

For sure! This program is designed for immigrants and immigrant descendants. If the program description hit home for you, then I highly encourage you join.

I’m a 3rd, 4th, 5th generation immigrant. Can I still join?

The investment for a year of support is $1997 in full or $197/mo for 12 months. If you opt to pay-in-full, you’ll receive an extra month of support for free.

What is the investment?

Although there are no 1:1 calls with Nicole, you will receive customized support from her in the Slack workspace. You'll also have first access to smaller mini-cohorts that she'll offer through the year.

Will I receive 1:1 coaching from Nicole?

You’re not alone in that concern! For most of us, we weren’t encouraged to show our emotions or share what we’re going through.

And this is exactly why this community is so magical. In 99.9% of cases, whatever you share will resonate with the other participants. The feedback I hear all the time is, “wow, I don’t have to explain or justify myself.” Get ready for some next level validation!

I’ve never shared vulnerably in front of others and its hard for me to take up space. Will that be an issue?

Frequently Asked Questions

Have Questions?

I know this might be one of your first times investing in yourself and exploring an offering like this-- which means you probably have a lot of questions! And if so, that’s all good! My goal is for you to get the BEST support possible and for you to feel that this program is aligned to what you’re looking for. Here are some answers to questions that may be popping up for you: