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You’ve Spent a Lifetime Meeting Expectations—But What About What You Want?

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Private coaching tailored for you

High-achieving women, you have permission to change.

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If you grew up in an immigrant household, success wasn’t just about you.

It meant making your family proud.
It meant choosing stability over risk.
It meant being the responsible one, the one who had it all together, the one who didn’t rock the boat.
And you did exactly that. You built a career, checked all the boxes, and did everything right.

But now, you’re realizing something:
❌ You feel disconnected from what you actually want.
❌ You’ve spent your entire life meeting expectations, but not necessarily your own.
❌ You wonder if you’re allowed to want something different, even when you have so much.

You don’t need permission from anyone else to change. You have permission to evolve, to want more, and to redefine success with you at the center.

You’ve worked hard. You’ve checked all the boxes.

This coaching is for you if…

You’re in middle management or higher and want to lead with confidence and authenticity—instead of constantly meeting outdated expectations.

You’ve been putting your real desires on the back burner for years and are ready to bring them forward—without guilt.

You want to stop feeling boxed in by who you should be and start making choices that reflect who you actually are now.

You want to integrate all parts of yourself instead of compartmentalizing your career, creativity, and personal life.

You’re ready to redefine success on your terms—without waiting for external permission.

đź’ˇ Client: Google Employee
She had a deep passion for art and interior design but avoided it for years. She felt ashamed for neglecting her creativity.

After working together, she:
✔️ Rebuilt her creative practice without guilt.
✔️ Found joy in creating for herself.
✔️ Integrated her creative side into her daily life.

➡️ “I was stuck in a creative block for over a year and tried various methods to get “unblocked,” but nothing worked. Nicole’s coaching helped me gain incredible clarity. The progress I’ve made in my journey is so transformative that my thoughts and perspectives from two months ago feel almost unrecognizable."


From Feeling Stuck to Expressing Herself Fully

Real Client Transformations

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đź’ˇ Client: Marketing Agency Owner
She was working with clients who didn’t align with her values, constantly trying to keep everyone happy. She spent her whole life being the responsible and reliable one—putting herself last.

After working together, she:
✔️ Unlearned the belief that prioritizing herself was “selfish.”
✔️ Shifted her agency to work only with clients she truly believes in.
✔️ Allowed herself to be more visible and embrace creativity in her life.

From Playing It Safe to Running a Fully Aligned Business

đź’ˇ Client: Chief Executive
She was the only WOC in an all white C-Suite. Before coaching, she was overworking—second-guessing her decisions and struggling to trust her voice. She wanted to lead with confidence and live more fully aligned to her wants.

After working together, she:
✔️ Allowed herself to be more open and vulnerable with her team.
✔️ Advocated for what she wanted and believed was best.
✔️ Made big life changes that prioritized her over expectations.

"I know with certainty that I wouldn’t have been able to do this before working with you, I wouldn’t have been express my power with these words and I wouldn’t have been able to say no to the traditional ideals of success (more $, c title, etc.) Thank you, thank you from the bottom of my heart."

From Living Up to Expectations to Living Authentically

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What's possible for you?

RECLAIM: Culturally-Informed Coaching Program

Recognize where you’ve been upholding outdated expectations that no longer serve you.

Examine the cultural, familial, and professional pressures that have shaped your decisions.

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Clarify what success and fulfillment actually look like for you now.

Learn to trust yourself deeply and make decisions with confidence.

Introducing...

Align your actions with your values, without fear or guilt.

Integrate all aspects of your identity—your career, your passions, your personal life—so you feel whole.

Maintain this shift so you don’t slip back into old patterns.

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A personalized coaching experience for high-achieving women who are ready to shift from living up to expectations to living for themselves.

Using my RECLAIM Framework, we’ll work together to:

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What makes this coaching different?

âś… I Understand the Cultural Pressures You Face
This isn’t generic career coaching. I understand the deep-rooted expectations—spoken and unspoken—that tell you success should look a certain way. Together, we’ll unlearn what no longer serves you and create a path that actually feels yours.

âś… This Is About Integration, Not Reinvention
You don’t have to burn everything down to make a change. You can integrate all parts of yourself—your ambition, your creativity, your personal life—without feeling like you have to pick one.

✅ I’m Not Here to Give You Answers—I'm Here to Help You Trust Your Own
The goal isn’t for you to follow my blueprint—it’s for you to trust your own choices so deeply that you never second-guess yourself again.

âś… 100% of My 1:1 Clients Have Achieved Their Desired Results
This process works. My clients leave coaching with more confidence, clarity, and the ability to create a version of success that feels like theirs.

As a high-achieving daughter of immigrants, I spent years trying to meet the unspoken standards set by family, culture, and workplace norms—only to realize that success felt hollow when I wasn’t at the center of it.

That realization led me to redefine success on my own terms. Now, I help other high-achieving women do the same.

✔️ I’ve coached hundreds of high-achieving women to trust themselves, own their desires, and create a more aligned, fulfilling life.

✔️ I deeply understand the cultural and professional pressures you face. The pressure to be the “dutiful daughter,” the “responsible one,” the high-achiever who doesn’t rock the boat—I’ve been there. I know how hard it is to even admit that you want something different, let alone take action toward it.

✔️ I don’t believe in “just be more confident” advice. Many coaches focus on pushing you to be louder or fit a certain mold. My approach is different. I help you trust yourself so deeply that you don’t need external validation to know you’re on the right path.

✔️ 100% of my 1:1 clients have achieved positive results. The work we do together is deep and transformative, and if you’re ready to give yourself permission to change, this process works.

YOUR COACH AND
NEWEST HYPE WOMAN 

Nicole Cruz

Meet 

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Every single one of my 1:1 clients has achieved their desired results. This process works because it’s designed specifically for high-achieving Asian women who are ready to stop upholding outdated expectations and start living for themselves. If you’re open to self-reflection and action, you’ll see real transformation.

How do I know if this will work for me?

You don’t have to! This isn’t about making big changes unless you want to. It’s about making aligned changes—whether that means adjusting how you lead, shifting how you approach your work, or integrating more of what lights you up into your life.

What if I don’t want to make a drastic career or life change?

This isn’t just about work—it’s about you as a whole person. My coaching goes beyond career strategy and leadership skills to help you integrate all parts of your identity so that you can show up fully, everywhere.

How is this different from career coaching or leadership coaching?

Not at all. In fact, that’s exactly what we’ll work on together. If you feel lost or uncertain, we’ll create the space to explore what you truly want and how to move toward it in a way that feels aligned.

I don’t know exactly what I want yet. Should I figure that out before coaching?

Yes! Many of my clients are already successful on paper but feel disconnected from what they actually want. This coaching is about giving yourself permission to redefine success so that it truly feels fulfilling—without the guilt of wanting something different.

I have a good job and a solid career. Is this coaching really for me?

Frequently Asked Questions

You might be wondering...

What’s the investment?

Coaching starts at $5,000 for 6 months of support, including 1:1 coaching calls, exercises, tools, and ongoing accountability. Apply for a clarity call, and we’ll explore if this is the right fit for you.

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Your next step:
Book Your Clarity Call

✅ We’ll talk about where you are now. What’s feeling misaligned? Where are you feeling stuck or disconnected from what you want?

✅ We’ll clarify what you truly want. Even if you don’t have the full picture yet, we’ll start defining what success looks like with you at the center.

✅ We’ll explore what’s getting in the way. Whether it’s external expectations, self-doubt, or uncertainty about change, we’ll identify the obstacles that have been keeping you in the same cycle.

✅ I’ll share how I can support you. If we both feel like this coaching is a good fit, I’ll walk you through my approach, what working together would look like, and answer any questions you have.

✅ No pressure, just clarity. Whether you choose to move forward or not, you’ll walk away from this call with deeper insight into what’s next for you.

This is a no-pressure conversation to explore if this coaching is the right fit for you. Here’s what to expect:

Your desire for something different isn’t a distraction—it’s a sign. Let’s explore what it means, integrate all parts of who you are, and build a life that finally feels like yours.