I believe that playing a bigger role in our own lives elevates everyone around us. I believe in abundance, love, and connection. I believe in you. And I believe that because I’ve seen the transformation in my own life.

I'm Nicole Cruz

A daughter of Filipino immigrants who didn't start out to host a growing coaching company. It was a journey, literally and figuratively. Here's my story...

Empowering 1st & 2nd Generation Immigrants

I believe in the amazing potential in people to grow, evolve, and make an impact in the world. 

I went from:

Not loving myself
Not believing in myself
Self-doubt ruling my choices
Making decisions from a place of fear
Playing small
Looking outside of myself for approval / acceptance
Thinking I was “not enough”
Feeling stuck
Being unfulfilled


Loving & accepting myself
Believing in my abundant potential
Quieting my self-doubt
Making decisions from a place of abundance
Playing big
Knowing I am the only one that needs to accept me
Believing in my innate goodness
Feeling free
Finding fulfillment daily

= Life-long Magical Change

I took massive Action...

In 2016, I quit my 6-figure corporate job, downsized my belongings to fit into a suitcase, and traveled the world with my husband for nearly a year. I completely interrupted the trajectory that I was on. For 10 months, I was pushed outside of my comfort daily. I stripped away all the external securities of my life — a home, a steady income — and I was forced to find security within myself.

I took a hard look at my limiting beliefs, my negative thoughts about myself, and how that was impacting how I was showing up in the world.

And then I got to work.
I worked at my transformation like it was my full-time job. I dove deep into my spirituality, shifting my mindset, trying new things, asking for help, getting training, and taking empowered action.

I stopped resisting my calling to become a life coach and jumped in. And it is the most fulfilling thing I have ever done in my life.

Now, I am on a mission to help others move from fear and self-doubt to clarity and joy. I love being able to help others make their own transformations to love themselves, believe in themselves, and take action towards their dreams.

Street Cred

Life coach


in Sustainable Management


Clients supported



Co-active Training Institute

applied depths institute

School of
radical healing

I believe in you.

Your Dream. My Mission.

I’m on a mission to help immigrants and immigrant descendants live bigger, bolder lives. I believe that the more we are able to step into our true power and possibility, unapologetically, the greater positive impact on the world.

My favorites...

It's just #facts

The Princess Bride

Pork Sinigang - a sour salty tamarind stew from the Philippines




90s hip-hop


travel spot

Playing Big by Tara Mohr

Negroni - gin, vermouth, campari -- delicious!



Jave Consorte


Kristel Silver

virtual assistant

Lyra Almoite

online business manager

Meet the team

• Graduated with an MBA

• quit 6-figure corporate career

• set off to travel the world


This creation didn't happen overnight. It started with a drastic shift into the unknown. Here's our journey...

The Timeline

Through the years

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